diversity, self-esteem, and realistic representation of girls in the media
A campaign by girls, for girls.
What it comes down to is that black girls are missing representations of themselves in positive contexts. When they turn on the TV, they are missing. When they are looking at the cover of magazines like Vogue and Elle, they are missing.
"Let me tell you something, white folks. From one white person to another.
You are in everything. 99 percent of Hollywood movies feature your faces. 99 percent of magazine covers are covered in you. The Emmy Awards and Oscars are almost entirely you. If you Google “beautiful people” the screen is covered in white faces. Black girls (and boys) are taught from birth that there is one version of beauty, and it is you. Many black girls go their entire lives thinking they are ugly, thinking they need to be lighter, straighter, whiter in order to have value. Everything that you see every day that reaffirms your whiteness; every commercial that has a nice white lady embodying the perfect “mom;” every magazine that has blue eyes and bone-straight hair; every Hollywood blockbuster that has a leading lady with skin never darker than Halle Berry… all of these things are reinforcements of your identity that you take for granted.
You may be fat. You may have hair that curls up at the ends. You may even have acne. But your face is everywhere. Your people are everywhere. What in your heart recoils when you see Black Girls Rock? What bone in your body sees empowerment for black girls and thinks “that’s not fair”? Where is your bitterness rooted? What do you think has been taken from you when women of color are uplifted?”